MARKET RESEARCH & DATA ANALYTICS

MARKET RESEARCH & DATA ANALYTICS

market-research

Data analytics is the process of analysing data sets to conclude the information they contain, frequently with the help of unique systems and software. Data analytics technologies are widely used in commercial industries to enable organizations to make more-informed business decisions. They are also used by scientists and researchers to prove their theories or products.

Data analytics comprises of various tools such as Python, Machine Learning, Artificial intelligence, Tableau, SAS.
Python is a multi-paradigm programming language, which promotes object-oriented programming, functional programming, and structural programming patterns, among others. It is often used because of its simple syntax. It imports data from spreadsheets.

Machine learning is a method of data analysis that automates analytical model building. It is a part of artificial intelligence based on the idea that systems can learn from data, recognize patterns, and make decisions with minimal human intervention.
Tableau can help you see and understand the data. It can connect to almost any database, drag and drop to create visualizations, and shared with a click.

SAS, previously known as Statistical Analysis System, is a software suite produced by SAS Institute for advanced analytics, multivariate analysis, business intelligence, data management, and predictive analytics.
Data analytics initiatives can aid businesses to increase their revenues and improve operational efficiency. It optimizes marketing campaigns and customer service efforts. Depending on the particular application, the analysed data can consist of either old records or new information that has been prepared for real-time analytics uses. Also, it can come from a mix of internal systems and external data sources.


Market research is the method of deciding the viability of a new service or product through a study conducted directly with potential customers. Market research enables a company to explore the target market and get views and other reviews from customers about their interest in the product or service. This way, the business can improve or alter depending on their requirements. There are various ways to conduct market research like in-house or by a third party who does it on your behalf. Potential customers often get product samples or some freebies. Here the customers become the critique, so you know where you need improvement. Market research is an important tool in helping companies learn what consumers want, produce products that those consumers will use, and sustain a competitive advantage over their rivals. It also gives a full view of what is the trend in the market.


At Art Inc., we are a specialized team who helps you in data analytics using the best tools in the industry. We also provide market research to help you improve your products. We support managers with analytics solutions intended to reduce the guesswork in their decision-making and create a healthy environment for self-service analytics. Our dedicated team is ready to deliver an analytical solution that suits your needs.

Art Inc. delivers complete market research and feedback that will expand and improve your sales potential. With the latest technology used, we aim to provide better insights so you can focus on your business goals. Not sure where to start? Speak to us today!